You wouldn’t believe what’s gone down in the last few weeks.
Each single thing was stressful enough, but together they comprised a perfect storm that had me asking tough questions touching on what I do, the purpose of my work and, who I’m supposed to serve.
In pursuit of an answer, I sought out the support of a woman who’d participated in one of my recent workshops. She was in marketing for many years, and I thought she’d be able to offer valuable insight on how to present myself in a way that was both satisfying to me and compelling to my audience. She said a lot of things, but what stood out most was “authenticity.” She didn’t say that I was authentic, though, rather she said that “people are really into authenticity right now.”
At first, her statement struck me as ridiculous because it was like saying “people are really into breathing right now.” It seemed to suggest that authenticity is not only a trend, but that people will inevitably tire of it. And yet, it also made me think… Am I “authentic”? And what does “authenticity” really mean?
In continuing my inquiry, I asked a new client what she got from our time together. At first she said “clarity.” But then she added that it went deeper than that. It was more like discovery, she said, or even an archaeological excavation: as if there had been something inside her, but that it had been covered by dirt and rock. Our work felt like the process of removing debris, so that she could finally unearth a treasure that had been within her the whole time.
This, in fact, is a large part of what I think “authenticity” is. It’s a process of coming forward honestly and then, with humility and a sense of discovery, removing layers to reveal something normally left under the surface.
The reason it seemed so hilarious that authenticity could be a fad is that there’s no one way it looks, and it’s not something you can fake or buy cheaply. Authenticity is different for every person and, when it’s the real thing, inherently human, timeless, and valuable. It is, in fact, the reason great art endures, for some truths about being human simply never change.
And yet, if authenticity is in vogue, that can only be a good thing. Rather than a fad, perhaps it reflects a permanent dissatisfaction with artifice and a sign that society’s desires are evolving in a positive direction.
I realize that this is why, for so long, I found it difficult to characterize my clientele. When I look back, many of my clients seem to have very little in common. But now I can see that, rather than sharing gender, age, education or ethnicity, they share certain values: foremost among them, authenticity.
People seek me out because they want to know themselves better and live more authentic lives. They also share a certain openness, a sense of discovery, and a desire to love and accept themselves and others. They find relief in uncovering previously hidden truths and they value peace. Whether we work together on a long-term basis, or only once, they find these things in our interactions. And if that’s what I have to offer the world, I’m proud and humbled.
On the one hand, this gives me the courage to know I can show up and be who I need to be without feeling like I have to put on a show, be someone I’m not or fulfill a trend. On the other, it feels like a whole new ball game, as if I can finally stop trying to put on a show and being someone that I’m not. As if, perhaps, it’s already enough to just be myself.